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Benders UK
The Roma vending cup aims to recreate the sensation of savoring authentic coffee from a classic paper cup. These striking cups are color-coded by size, catered to consumers who prioritised style.
As part of this surface design project, I collaborated with Studio Levien to create the Rialto coffee cup: a contemporary set of takeaway paper cups that showcase a vibrant blend of colors, highlighting color as the central element of the design.
Benders sought a design that conveyed the essence of cold beverages in a classic glass, while being styled for a takeaway paper cup. The wording played a crucial role in evoking a subliminal sense of iced drinks.
Benders aimed to develop a premium luxurious paper table-cover for the Christmas market. Design needed to elevate the product, transforming it from a disposable item into something that customers would want to use repeatedly.
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